Coull Video
buy.at teamed up with Coull - an online interactive video specialist - to launch the first affiliate video solution. This technology enables advertisers to feature their videos in affiliate campaigns.
How it Works
- Advertisers supply their video creative and buy.at assigns tags to each product featured in the video
- Approved affiliates incorporate the video into the content of their site
- As the video plays, a customer can hover over and click on the product images
- This click takes them to a screen within the creative that displays detailed product information
- Viewers then have the option to click through to the deep-linked product landing page on the client's site
Our technology tracks all activity - click-throughs, sales, etc. - to ensure affiliates are paid the correct commission. Also, if the video creative is copied and shared, buy.at continues to track and award the resulting sales to the original affiliate.
Example: LittleWoodsDirect.com
Below is an example of an interactive video advertisement with tags assigned to each product.
Advertiser Benefits
- Engage viewers and improve sales performance
- Appeal to affiliates that use viral marketing
- Repurpose video ads from your marketing mix
Affiliate Benefits
- High converting, interactive content for your site
- Earn more commission by sharing videos, any resulting sales are rewarded to your site